However, establishing and building the profile of your agency right across the industry and positioning your business, and your staff, as industry leaders is vital for so many reasons.
Agencies are nothing more than collections of people and to be the best agency you have to attract the best staff and the freshest talent. Agencies that have a high profile are inevitably the agencies that attract the best staff. Why play football for Ackrington Stanley if you have the talent to play for Liverpool?
Agencies are businesses, but they are also brands and brands have an inherent financial value that can be realised by owners down the line. Look at Apple for instance, that brand alone is worth £153billion! It’s hard to go a day without reading about Apple in the press. You have to be read about and you have to worth writing about.
To be a credible agency in the eyes of the clients you want you need a history and a solid track record. The easiest way to get this is through regular press coverage, which proves to a broad audience that you are a credible and dynamic business, continually evolving and looking to move forward.
Through our close links to The Drum, MiNetwork can offer members direct support to help raise your profile and to make sure that you are gaining regular coverage in what is becoming an increasingly packed marketplace on one of the UK’s leading marketing websites, which now attracts on average 320,000 unique users every month.
As a MiNetwork member you will have direct access to advice and support that will ensure that your stories get covered on The Drum and that you are contacted on a regular basis to contribute to feature articles and to offer opinions and comments on the big marketing issues of the day.
The MiNetwork team of Richard Draycott and Chris Morton are always at the end of a telephone line should you have a story you wish to break, a story that you would like to be managed in the most discreet manner possible or a feature idea that you would like to discuss.
MiNetwork has also done a deal with The Drum so that all members can have their own Blog on the website, which means members can have ready access to The Drum’s 320,000 monthly unique users to whom they can establish their industry leader credentials. This Blog can be updated by the member, giving them direct editorial access to The Drum for the first time ever.
If you want to get your agency known, then MiNetwork membership is the easiest and fastest way to do it.
For more information on MiNetwork membership contact Chris Morton on 0141 559 6068 or by email.