Report: How To Get Your Agency Acquired

Over the last six weeks AEGIS, WPP and Publicis have really upped the stakes as they all look to consolidate their digital offerings with AKQA, iSpy and yesterday Fortune Cookie all being acquired. So, while AKQA’s AJaz Ahmed, Fortune Cookie’s Justin Cooke and iSpy’s Jim Brigden call their bank managers to tell them to expect [...]

 

 

Report: What Do Employees Expect from The Boss?

In the modern marketing services agency employees are nothing if not demanding. By their very nature the people who make up the UK’s diverse and dynamic marketing agency scene are ambitious, motiovated and intelligent creative thinkers, continually striving to achieve the best for their clients and likewise for themselves.

What an employee wants out of their career is an ever evolving area and differs greatly from one individual to another. Marketing services agency, by their very nature operate in a very book or bust manner. When a new client comes on board and starts spending big money the good times roll, but when a client pulls out of an agency or simply stops spending, as many have during the economic downturn of the last few years, then agency bosses have to cull staff to safeguard their business.

 

Q&A: Chapter – A New Agency Model

At the height of the recession Mike Rose, Martin Heffernan and Ian Boulter left secure agency jobs to launch their own unique agency. Chapter was to be an agency with a difference. It would never employ more than 30 people, never have more than 12 key clients and its mantra would always be based on ultra-close clients relationships.

Three years down the line the agency is working for a raft of big name clients – Halfords, Nissan, Bentley, Molson Coors, Christies, RAFA and more – but are the shareholders sticking to their vision and redefining what a successful agency structure can look like? The Drum recently met up with Mike, Martin and Ian and to find out.

 

Report: Lord Grade – Content is King

In May MiNetwork’s MD Richard Draycott hosted a full-day conference in London at which the non-executive director of MiNetwork members agency WRG Creative Communication and former Director General of the BBC Lord Grade spoke.

During a passionate presentation Lord Grade outlined how marketing services agencies can maximise content and how all agencies really have to sell is drama. Here is Lord Grade’s speech in full, with supporting videos: